The objective of advertising is to make the target market aware of the product, service, idea, places, organizations, etc. Advertising is a communication method that is non-personal and persuasive in nature and is carried out with the aim of reaching the highest number of people at the same time. It amounts to the the key promotional message that is put forward by the company or sponsor with the aim of informing or persuading the target market to take action.
In current times, a number of traditional and modern advertising approaches are available for businesses to choose from. Some examples of traditional methods are print media, including advertisements in newspapers, magazines, posters, brochures, etc.
Modern techniques include advertising through emails, digital media including social media , pop-ups, etc. Propaganda is a systematic means of influencing the minds, feelings and opinions of a target group to accomplish a given objective. A typical and widely adopted approach to achieve that objective is to disseminate biased and manipulated information at large. Propaganda refers to a non-objective group of messages that are mainly directed towards the public.
These may include anything from facts to half-truths and rumors that usually have the aim of influencing the feelings, ideas, perspectives, attitudes or opinions regarding something tangible or intangible, so as to back a certain cause, modify a social trend or even to support a political agenda.
This is done by implementing language-persuasive methods so as to compel the target market to react in an irrational or emotional manner. In propaganda, the positive points and aspects of a product, idea or group are highlighted, while the facts and truths may be suppressed or distorted, and criticisms and disapprovals may be concealed.
Propagandists stress on those aspects of information that support their perspectives or cause, while paying little attention to those aspects that are against their cause.
It is this manipulative nature of information being widely disseminated by propaganda that makes it different from advertising. It may be carried out through speeches, movies, music, documentaries, artwork or any other approach that may be effective in the eyes of propagandist.
The main points of difference between advertising and propaganda are given below:. Advertising is a means of presenting the products and services to the target audience in a way that they are attracted to them. It seeks to influence the target market by presenting tailored messages regarding the product or service through advertisements. On the other hand, propaganda is a means of communicating information and ideas in a manipulative manner so as to obtain their support towards a given cause.
Propaganda is carried out with the aim of promoting a specific idea, view or cause. On the other hand, propaganda may be used in commodity marketing. However, it is commonly used to influencing people to change attitudes and perceptions about something, by use of inaccurate, biased and false information.
Difference Between Advertisement and Propaganda. Difference Between Similar Terms and Objects. MLA 8 Njogu, Tabitha. Name required. Email required. Please note: comment moderation is enabled and may delay your comment.
There is no need to resubmit your comment. Notify me of followup comments via e-mail. Written by : Tabitha Njogu. Propaganda and the Ethics of Persuasion. Broadview Press Publishers, SAGE Publishers, Persuasion in Advertising. Routledge Publishers, User assumes all risk of use, damage, or injury.
You agree that we have no liability for any damages. What does Advertisement mean? There are different types of advertising that may be used; Broadcast media- This involves use radio and television Print media- Involves magazines and newspapers. It can take the form of speech, movies, documentaries, short films, music, speeches, artwork and so forth.
It attempts to presents a single side of an issue as if it were an absolute truth. In the present scenario, these advertising and propaganda are widely used and are ever-present, no matter whether we recognize it or not. While advertising is performed to promote the sale of a product or service, propaganda is all about favouring, opposing or criticizing a person, idea, trend or cause, to achieve a certain political or economic end. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Key Differences Between Advertising and Propaganda The difference between advertising and propaganda can be drawn clearly on the following grounds: Advertising is an effort of an intended sponsor to persuade the target group, with a highly-tailored message, i.
Conversely, Propaganda is a uni-directional form of communication, used for promoting a particular idea or viewpoint or a political cause. In advertising, an advertisement is designed innovatively, to grab public attention and promoting the product or service, in such a way that people are impelled to buy the same.
On the contrary, Propaganda does not aim at selling the product or service, rather it intends to spread the thought or idea to change the mindset of people towards something. The end result of advertising is the increase in sales of the company, which in turn increases the market share, and overall customer base. Conversely, the final outcome of propaganda is to attain majority or superiority over something.
Advertising is commonly used in the consumer market so as to induce customers to buy a certain commodity.
On the other hand, propaganda can be used in a number of matters, i. When it comes to sponsorship, advertising is openly and deliberately sponsored.
0コメント