Founded in in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.
We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. Among other items, such factors might include: our ability to realize production efficiencies and to achieve reductions in costs as a result of our restructuring initiatives and labor modifications; our ability to maintain quality control over our vehicles and avoid material vehicle recalls; our ability to maintain adequate financing sources, including as required to fund our planned significant investment in new technology; the ability of our suppliers to timely deliver parts, components and systems; our ability to realize successful vehicle applications of new technology; and our ability to continue to attract new customers, particularly for our new products.
GM's most recent annual report on Form K provides information about these and other factors, which we may revise or supplement in future reports to the SEC. Global Brands Brands Corporate.
Follow Us. Chevrolet Selects Global Advertising Agency Print Email Word Add This. Download the image above. Chevrolet is the lead marque in the portfolio of auto giant General Motors. Chevrolet holds a special place in American popular culture, arguably the best loved car in the country's history. As the company's marketing campaign proudly boasted "They don't write songs about Volvos". Instead GM managed to compile a list of around songs which feature Chevys, most of them making some reference to the golden age of the s, a period when the brand was at its peak, seeming to epitomize America's freewheeling spirit and the new rock 'n' roll era.
Yet a slump in US sales in and prompted significant changes in Chevrolet's future profile. In the latter year, international sales of the Chevrolet brand overtook domestic for the first time in history, although the vast majority of those sales were of models designed and produced by GM's Korean subsidiary, then known as Daewoo.
Chevrolet's US sales have recovered since then, but its global profile has also soared, especially in developing markets such China and especially Latin America.
Chevrolet is the top-selling car in Brazil, and among the leaders in several other South Americann countries. Not in Europe, though. Chevrolet was withdrawn from that region in to stop it undermining sales of what were then GM's local brands Opel and Vauxhall.
They have since been sold, but there are no plans to introduce Chevrolet in the region. For , global registrations for Chevrolet were 3. However, sales of all car brands slumped during Covid-impacted Chevrolet's registrations fell by almost a million units to 2. The US accounted for well over half that total, 1. Despite the general slump, sales of the Silverado pick-up - America's long-established 2 auto - actually rose to k units.
It was the global 6 seller with almost k units. The Equinox compact SUV was the next highest seller at k units globally. The Onix small car is Chevrolet's top-seller in Latin America, and sold k units in The Malibu sedan and Blazer pick-up round out Chevrolet's five highest-selling models. Subscribe to access account assignments. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Which agencies handle advertising for Chevrolet? Find out more from the Adbrands Account Assignments database. Who are the competitors of Chevrolet? See Cars Sector index for other companies. Historical profile information for Chevrolet.
Having dumped its "real people, not actors" focus group campaign, Chevrolet 's agency Commonwealth McCann is officially on the hunt for a new ad gimmick.
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